Listening to Gary Vee talk about 'document don't create' four years ago was a game-changer. I realized all that happens in my life is content. This idea has helped grow my podcast, videos, and blog.
But I've often wondered why don't I have a more significant following present day? Why can't I yet support myself financially with my material? I've heard other influencers say it can take ten years plus to grow to that level. Even with that commitment, this isn't guaranteed.
As a longtime listener to Gary Vaynerchuk's podcast, I feel he's delivered some of his best advice to content creators during this pandemic. His advice on burnout, taking breaks, and doing what truly satisfies you, even if you have attained a small following, have also been impactful.
Mr. Vanyerchuk made an eye-opening point on a recent episode, published May 4, 2021, titled 'The Real Reason your Content isn't Working.' Paraphrasing(as I understood it), he said, when making content servicing the audience first and foremost, one is likely to have a larger following. When you create content talking about yourself and what you think and expressing yourself, people don't care as much.
Now I know why I haven't grown to a self-sustaining level because all I do is talk about myself. The value I feel my content provides is entertainment, sometimes education, but I come first, not my audience.
I'm ok with that. As time passes, I realize that what I publish to the world is my art. I care about my audience, but I am not going to be talking about one thing all the time. So because of that, I may never have a big following, and I have to accept that.
I publish what I enjoy on my schedule. Creating content, watching my audience engage with it, then interacting with them fulfills me, but it's not my driving force. It feeds my ego to some extent and helps me connect with like-minded people. In the end, this is what I'm ultimately looking for, is to connect.